ISV Forum Valencia - Lunch & Learn roundtable discussions - Debunking AppExchange & GTM - Co-selling

Join us for the first in-person gathering of ISV Forum in Valencia, Spain.

Get inspired and meet like-minded partners at this informal meetup.

This session has been made possible by our amazing partners VanGott and Seamless.ly

Agenda

13:00 - Doors open - Enjoy a tasty lunch and catch up with fellow AppExchange partners

14:00 - Debunking AppExchange: What ISVs Think Works vs. What Actually Does (Roundtable discussion) - AppExchange plays a central role in how Salesforce solutions are discovered, yet many ISVs misunderstand how all the pieces fit together.

In this roundtable session, Peter Ganza (AppExchange Whisperer) will provide a brief overview of how AppExchange works today, and the common assumptions that often lead partners in the wrong direction. 

The session will then transition into an open discussion and Q&A, allowing you to ask questions and explore practical AppExchange challenges through an interactive, experience-driven conversation.

14:45 - GTM - Co-selling with Salesforce (Roundtable discussion) - How can you move from simply being listed on the AppExchange to building meaningful co-sell relationships with Salesforce? How to engage Account Executives, create mutual value in deals, and better understand and measure Salesforce’s influence on your pipeline.

15:30 - Get to know each other while enjoying a drink at the bar

16:00 - Home time